Balenciaga's New NYC Flagship Store is Inspired by a Public Domain

Balenciaga recently opened a brand new 4,400 square foot New York City flagship location in Manhattan on the corner of Madison Avenue and 59th Street. When envisioning the store, Balenciaga creative director Demna Gvasalia decided to focus on the concept of a public domain. The tech-heavy inspiration lends itself to futuristic design details, including a mostly-glass exterior, wraparound screens displaying atmospheric videos on loop and hyper-real mannequins based on 3-D scans of Balenciaga runw...